The third episode of the #BeTheLighthouse Series is all about using your content strategically. Because if you have a solid platform and you have great content but no way to get that content out into the wider world…no one will see it.

It’s similar to the whole “If a tree falls in a forest and no one hears it, does it make a sound?” questions that dads (why is it always dads?) are so fond of asking.

Without a strategic plan for your content, it’s going to be more difficult to build an audience and create a platform that thrives. So in this episode, we’re covering the basics of creating a content strategy.

What’s a content strategy? It’s a fancy word for a content plan – which is something that lets you know what content you’re sharing where, when, and why.

It doesn’t take long to create a content strategy, and I’ll walk you through that in this episode. But you’re not creating just ANY content strategy. Nope, nope nope. You’re creating one that works for a Human Design Projector. Because it’s crucial that you work WITH your energy at every point in this process, including when it comes to sharing your content.

Update from 2024: Hello, dear listener! I mention the Projectors in Business Bundle in this episode. Unfortunately, that resource is no longer available. If you want to see what I have availble now, check out the links below.